Trump Media Plans Spot Bitcoin ETF Launch to Boost Crypto Presence

On June 4, 2025, Trump Media & Technology Group filed for a spot Bitcoin ETF named the “Truth Social Bitcoin ETF,” signaling an expansion of its crypto ambitions. This initiative comes through a partnership with Crypto.com and Yorkville America Digital, aiming to increase regulated Bitcoin exposure for investors.

NYSE Arca has formally requested approval from the Securities and Exchange Commission (SEC) to list the new ETF. This fund will offer both retail and institutional investors a way to invest in Bitcoin via traditional stock exchanges without owning the cryptocurrency directly.

Following SEC Approvals, Trump Media Seeks to Capitalize

The move follows the SEC’s approval of 11 spot Bitcoin ETFs in 2024, which attracted billions of dollars and brought cryptocurrency investments into the mainstream. Trump Media aims to leverage this momentum to grow its presence in the crypto market.

Beyond ETFs, Trump Media launched Truth.Fi, a fintech and DeFi-focused division, in January, pledging $250 million in funding. Recently, the company raised $2.4 billion through a combination of stock and debt, intending part of these funds for a Bitcoin treasury to build an institutional Bitcoin reserve.

Separately, a Solana-based meme coin associated with Trump released a new digital wallet in partnership with Magic Eden, though Trump’s sons distanced themselves from this project. Additionally, the Trump family backs World Liberty Financial, a crypto lending platform linked to election fundraising efforts.

Mixed Reactions to Political Crypto Strategy

While President Trump’s campaign embraces crypto support from leading Web3 groups, critics raise concerns about potential conflicts between his political activities and financial ventures.

Nonetheless, Trump Media’s comprehensive crypto strategy—including ETFs, fintech services, and asset management—positions it as a significant player at the intersection of politics and digital finance.

Simonas Brazionis

Blockchain Expert

Simonas is a crypto and blockchain expert with 6 years of experience. Passionate about the industry he educates others on blockchain technology, and continuously expands his knowledge. He has helped many newcomers understand crypto, navigate investments, and stay informed about trends like DeFi and NFTs.